Burke Institute Spotlight Burke is well known as a full-service custom marketing research company with a reputation for expertise in research design, execution, analysis and interpretation of results of complex studies. Over the years, we have expanded our core research competencies in response to emerging trends such as customer loyalty, linkage and integration, and employee-related research.
This online marketing degree program will help you build your knowledge in brand communications, consumer behavior, market research and international marketing. By earning your bachelor's in marketing, you'll be prepared for a variety of careers in the dynamic, creative, results-oriented marketing field.
You can also choose to focus your degree with a concentration in social media. You'll learn to leverage new media to introduce brands to new customers and build loyalty and revenue.
An accelerated BS-to-MS pathway option for this online degree program is also available. Take up to two graduate level courses 6 credits during your bachelor's program at the online undergraduate tuition rate Save time: Apply your graduate credits to your master's degree to complete your program in as fast as one year For more details, scroll down to the curriculum section.
Concentrations Marketing BS - Social Media Marketing See Yourself Succeed in Marketing Structure your online marketing degree to fit your interests by taking advantage of the program's wide variety of elective offerings. At SNHU, you can explore marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design Mkt strategic marketing media planning.
Utilize primary and secondary data to determine the position of a product in the market Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix Develop strategic marketing plans in alignment with stated missions, objectives and goals of the organizations Employ effective written and oral communication skills appropriate to the professional marketing context Apply legal and ethical principles to marketing activities Collaborate in cross-functional internal and external environments to ensure the creation, capture and delivery of value As a private, nonprofit university, SNHU has one mission — to help you see yourself succeed.
Take advantage of some of the most affordable tuition rates in the nation Convenience. Complete your undergraduate degree at your own pace, over six 8-week terms per year Expert instruction. Learn from instructors with relevant, real-world experience Networking.
Tap into our nationwide network of alumni for internship and career opportunities Simple application process. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study Transfer-friendly enrollment.
Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing and sales.
Earn your MS in Marketing - faster. If you're interested in earning both degrees, have a discussion with your academic advisor. You also must meet the following academic requirements: Hold a GPA of 2. General education Degree-specific courses General Education Program Our programs are designed to equip you with the skills and insights you need to move forward.
In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as: Writing Analysis Problem solving All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
View Full Curriculum in the Catalog Courses May Include MKT Principles of Integrated Marketing Communications This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies.
This course focuses on the planning, research and creative skills needed to reach IMC objectives. This course focuses on the planning, research and creative skills needed to reach promotional objectives. MKT Marketing Research This course compares and contrasts secondary and primary research with emphasis on the latter.
Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey. MKT Consumer Behavior This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products. MKT Strategic Brand Management Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs.
Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems.
Topics include a diversity of product, market and industry environments.Strategic Planning For A marketing plan is essential to the success of your business. New technologies emerge every day and digital marketing strategies adapt to try and keep up with the different ways customers shop.
TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES. WELCOME TO THE MARKETING UNIT The Marketing Unit plays a vital role in promoting the business and mission of the University.
The Unit aspires to become a world class service provider within an open and distance learning environment. Career Outlook. With an online marketing degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.
From strategic planning and product development to sales and marketing through to consumer purchase, Market Advantage is your complete resource. Our core Strategic Marketing Program consists of fundamental marketing concepts that are cauterized within an organization with intuitive pragmatic tools and frameworks.
Before a client engagement, we tailor our content and examples to meet the needs of the client’s desired outcomes, organizational structure, culture, and brand.