Sign in or sign up and post using a HubPages Network account.
Introduction Influence of Advertising Manipulative Advertising Deceptive Advertising Advertising and Power Integrity in Advertising The Influence of Advertising Dealing with advertising starts with understanding how it works, what it does, and how it intends to influence you.
While you may be taking advertising for granted, it does seek to influence what you spend your money on. Many people don't believe that they're susceptible to being influenced, let alone manipulated, by advertising.
However, it wouldn't be so omnipresent if it didn't work. So how does advertising influence people? Advertising as information An obvious reason for advertising is simply informing people of the existence of products they might be interested in buying.
No one will buy something that they don't know Influence of advertising, no doubt about that. When more people know about a product, more of it will be sold.
I remember an ad from an advertising agency that was about advertising itself. They said that it was good that there is advertising, as it is an important source of information about products. If that were all, most people would embrace advertising as a welcome addition to their lives.
However, advertising is obviously not a source of objective information. The bright side of a company's products is highlighted exclusively.
No ad will list both the pros and cons of a product. It is also not Influence of advertising a source of complete information, as the amount of actual information in ads is usually very minimal, if, in fact, there is any real information at all.
So, ads are not particularly trustworthy as information. But advertising goes much further than being a limited form of information. Influencing valuation Judging by the extensive use of praise for products in ads, advertisers do expect that people will be influenced by the positive valuation.
So apparently a significant amount of people do believe the praise is somehow real, even though it comes from a copy writer of an advertising agency, paid for my the manufacturer of the product. While other people may believe that doesn't affect them much, what does happen is that they get to know about positive valuations, while negative valuations are mostly absent.
The latter is not because the product isn't experienced as negative by some people, but because one doesn't hear of them. The net effect is that one is not unwilling to buy, or at least try, the product. So it's good to get some more objective opinions about products, like from reviews, or from someone who will not just say she likes something just to hide shame about a bad choice.
Familiarizing with products With advertising emphasizing only the positive aspects of products, one might forget that not only are there also negative aspects, but a product might not even be what we really want or need.
We are more willing to go with what's familiar than with what's not. Advertising familiarizes us with products and brands. It does so in a positive only context, attempting to keep us open to this familiarization process. When we only know about particular products, selecting a product to satisfy a particular need could come down to choosing from the list of advertised products only.
But sometimes, psychological needs can be satisfied somewhat by products, but may be satisfied even better by other things. When we feel without self-worth, buying a prestigious car may for some time make us feel valuable, but there are other ways as well to increase that sense of worth, like paying more attention to our feelings and life circumstances.
Brand recognition It is not only specific products that advertisers want us to feel as familiar. They particularly want to familiarize us with brands. This is why brand logos are everywhere. Not only on the products themselves, but on trucks, pens, shirts, caps, and lots, lots of ads.
The influence is ubiquitous, but unobtrusive.
So when you are considering a choice between products, it is good to beware not to choose just on the basis of familiarity of a brand. If you know a brand simply because you've seen the logo everywhere, you are letting marketers decide for you. Life style identification Lots of advertising connects a product or brand with a particular life style.
People who identify with that lifestyle, will feel attracted to these products. When you feel like "such and such" a person, and an ad or commercial values that, you'll feel willing to buy the product or brand, even if it isn't presented that prominently in the ad.
You'll believe you like the product because it is "like you. For men, sexy and attractive women in ads will grab your attention.What is the impact of advertising on teens?
Teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents' spending (even on big-ticket items such as cars).
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.
The good news for advertisers is that consumers around the.
Advertising permeates society, and the challenge for the small-business owner is to break through the clutter of messages to reach potential customers. You can reach your audience if you understand how advertising influences viewers and readers.
When you choose your advertising, make sure it follows. The influence of advertising on our lives, for both our children and us, for many years the influence of advertising has changed. Some people may remember when the advertisements of toy companies were directed at the adults instead of the kids, hoping that the adults might buy the products.
Oct 02, · The influence of advertising on our lives, for both children and adults, has changed over the years. In the early days, advertising for toys and other products for children was primarily targeted toward parents and their message was direct.
Today, however, things have benjaminpohle.coms: The influence of advertising on magazines reached a point where editors began selecting articles not only on the basis of their expected interest for readers but for their influence on advertisements.