Don Allison, Publisher, Faded Banner Publications Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity.
It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. Just the facts, very limited hype. Cover the main news subject in the opening paragraph. Include the who, what, where and when. Add any related details in 1 or 2 paragraphs that follow.
He, she, it, and they are in the third person. Any person, place, or thing other than the speaker and the addressee is referred to in the third person. I, we, me, etc Unless it is in a quote and the person quoted is identified.
This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else.
Smith went on to say, " Proper names are preferred over he or she. You only need to use the full name once, after that the last name is commonly used. Specify that it is the event flier also spelled flyer Example: For more information see our event flyer http: Journalist are independent, they are not a branch of your marketing department.
Remember these rules and you will do well. The headings if you look at the text above on this page are: The inline emphasis above is: Just the facts, very limited hype - in italics in this case. Never use colored fonts and use standard fonts: Exceptions for underline text are: The news outlet will asked for text format if they need text.
This is mainly for the online posting of your news, not the print or broadcast. Every wonder why you see stuff like this: The dateline should go as follows: Miami, FL - August 8, -- Your opening statementAll of the above examples are just a few; there are and can be other examples as well which fit the description of a press release.
You just need to remember this that you should write a press release effectively to make it newsworthy for the purpose of involving media and your target audience. Actual press release examples you can use, from 22 industries, from Advertising & Marketing to Travel.
Actual press release examples you can use, from 22 industries, from Advertising & Marketing to Travel. If it were easy to write a press release, there would be no need for press release writing services, press release writing articles.
A press release is a key marketing strategy for your EPK or press kit. Press releases are the 5 Ws in a press package.
Here's how to write a press release. Write an Article Request a New Article Answer a Request More Ideas Home» Categories; Get the File. Download as Adobe PDF. Download as MS Word. Download as Text File. Open in Office Online.
Sample Press Release. CrabTech Hermit Crab Shells and HermitHomes a nnounce m erger.
By James Downey. Write an effective press release using the free press release template below. This template provides an overview of the key components of an effective small business press release. Every element of your message needs to drive to your objective, e.g.
driving traffic to a web site, getting people to. Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm .